Shanghai-based ACU has been working with adidas since 2007 and has became the first exclusive retail boutique to carry the Adidas Consortium Collection there. This year marks the collaboration between the two with the birth of the classic ACU ZX800. The head designer of this project is Director of ACU, Tom and CLOT, “Tom chose the ZX800 model as a result of its’ light-weight and comfortable fabrics/ textures, with ACU’s cutting edge design, ZX800 is bound to be the next hit item!” They’ve married the east and the west, expressing the Chinese street culture, in order to harmonize ZX800 and ACU’s uniqueness, they used the Chinese flag colors- red and yellow as base colors to create a classic look, CLOT Royale silk on the body and tongue, CLOT logo is a transparent flash card which reflects different images from different angles. The sole has a special printing of “adidas, a store with 3 straights” in Chinese, as a salute to adidas. And the 3 straights on the heels are computer embroidered; most of the details are matte finished.
The ACU ZX800 will be launched on August 8th, at ACU Shanghai, CLOT online store and ACU Pop-up Store, 4th floor, adidas Brand Center, San Li Tun, Beijing.
ACU
Shop #15, 139 Chang Le Road
Shanghai, China 200020
www.clotinc.comVIA: www.freshnessmag.com



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